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Unlocking the Addressable Future

Comscore invited industry stakeholders from across the media ecosystem to take part in a 50-minute workshop and explore the possibilities of an addressable future, including why addressable advertisin...

The Key to Successful Selling? Be Willing to Evolve

As I explored all that the NAB’s Small Market Television Exchange had to offer, I heard time and time again the desire for local stations to evolve their way of selling beyond the “package”. And since...