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The Multi-Platform Majority is taking over in Germany

As Comscore officially announced the launch of Germany’s first Person-based Multi-Platform audience measurement today, the rise of the “multi-platform majority” and its implications for the digital ec...

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is...