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Comscore Responds to IAB Open Letter

Recently, Comscore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. Comscore welcomes the objective outlined in the IA...

Firefox vs. Internet Explorer

Welcome to my first posting on Comscore Voices. Here, I’ll take the opportunity to discuss topics and provide information that I hope will be relevant – and valuable – to anyone who is keenly interest...