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The Multi-Screen Path to Purchasing

Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the...

From Platforms to People: Multi-Platform Planning Insights

Comscore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from th...