Move over Millennials: Gen Z is the new generation that marketers are stumped by. This group of young adults has increasing buying power- and increasing standards and expectations from brands. As digital natives, they are hyper-aware of advertising and prefer truly authentic activations. As a generation growing up in times of immense change, they are expectant of brands to take stands on social issues.
Join Shareablee Account Director Grant Johmann for a conversation with Dietrich Zeledon, VP, Analytics at NBCUniversal Telemundo Enterprises and Maia McCann, Director, In The Know, about how brands can authentically connect with Gen Z.
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