If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on different formats? How is this space shaping up? Media expert, Vanita Kohli-Khandekar, unpacks the nuances of this format.
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Comscore Total Digital fornisce un'intelligenza digitale completa su Web, dispositivi mobili e social con un'interfaccia intuitiva e sempre attiva.
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