- 23 novembro, 2022

Digital video: The big picture

Vanita Kohli-Khandekar
Vanita Kohli-Khandekar
Columnist and writer: Business Standard.
Business Standard

If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on different formats? How is this space shaping up? Media expert, Vanita Kohli-Khandekar, unpacks the nuances of this format.

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