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Average Time Spent on Social Networking Sites Across Geographies

While penetration of social networking sites is consistently high across the globe, visitor engagement varies from country to country. In April 2011, Israel ranked highest in time spent per visitor on...

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, Comscore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages tha...