87% of the Canadian digital population visited retail sites in June 2016 via desktop, similar to last year. However, the retail sector is evolving as mobile usage is clearly changing consumer digital behavior.
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Compared to last year, the retail mobile audience in Canada grew by 11%. Mobile audiences are also much more engaged as each mobile consumer spent an average of 3 hours a month on retail sites, a 20.5% increase compared to a year ago.
Click here to download our latest infographic, which highlights the Canadian retail consumer of today and shows how Canadians engage with e-commerce sites across desktop, smartphone and tablet devices.
Comscore MMX Multi-Platform can help you understand your target audience size and engagement across devices. These metrics can be compared across digital media platforms and used to understand incremental or complementary activity coming from each platform.
To understand what else you can – and should – learn from our MMX Multi-Platform data: request a demo or contact us.
State of the Canadian Online Retail Market