Reach, Frequency and Beyond. Insights from Comscore and YouTube.
How should Canadian retailers adjust their digital marketing strategies to engage with their consumers in a multi-device world?
While digital commerce continues to remain steady in Canada, the sector is clearly boosted with mobile usage driving an increasingly meaningful contribution to the sector. The mobile consumer audience in Canada is not only growing by 11% compared to June 2015, but clearly more engaged with a 26.7% increase of time spent per visitor on retail sites over the last twelve months.
In this presentation, Comscore Senior Director Darrick Li and Senior Account Manager Paul Rich take an in-depth look at the latest online retail trends and their impact on retailers going forward.
Here are some key insights they share:
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Download the Infographic: State of the Canadian Online Retail Market
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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