- 22 de junio, 2021

App Tracking Transparency and the Future of App Measurement

 Anjali Gupta
Anjali Gupta
VP, Digital Analytics
James Muldrow
James Muldrow
Director Senior, Gerencia de Producto, Comscore

The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy.

This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement providers like Comscore can solve for measurement challenges while respecting user privacy.

Mobile Metrix®

Mobile Metrix® de Comscore capta el comportamiento total de la audiencia móvil en buscadores y aplicaciones de smartphones y tablets.

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