Reach, Frequency and Beyond. Insights from Comscore and YouTube.
The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy.
This whitepaper explores what the future for mobile app measurement looks like for content publishers and advertisers, as these players navigate privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. It also examines how measurement providers like Comscore can solve for measurement challenges while respecting user privacy.
Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.
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