Since taking its first step in 2011, CinemaCon has evolved and grown to become the largest and most important gathering for the worldwide motion picture theater industry.
What do the box office figures from 2022 and early 2023 really tell us about the true state of the cinema industry? Are they telling us the whole story, or are we missing important insights? This session, moderated by Gabriel Swartland (Movio), will dive into what trends we should be paying the most attention to from global box office perspective post-pandemic, and how to best action these insights across our sector so as to drive attendance. Panel members include Comscore's Paul Dergrabedian, Heather Morgan (Alamo Drafthouse Cinema), William Sherak (Project X Entertainment), and Steve Tsai (Sony Pictures Releasing).