London, UK, 30 April, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the Comscore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services. More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile (smartphone and tablet) platforms. 45.1 million visitors accessed the Internet via desktop while 36.4 million users browsed the web via mobile. Download the full March UK Digital Market Overview here.
According to Comscore MMX Multi-Platform, which provides an unduplicated view of usage across desktop, smartphone and tablet, Google Sites ranked as the top property with nearly 46 million combined desktop and mobile Internet users. The majority of Google Sites’ audience visited from both desktop and mobile platforms (66 percent), while 28% visited exclusively from desktop and 5% were mobile-only users. BBC Sites was the second most popular online property with a multi-platform audience of 40.6 million, 36 percent of which were mobile-only.
For a more insights into multi-platform, desktop, mobile and online video consumption trends, please download this month’s UK Digital Market Overview here.
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About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
About UKOMUK Online Measurement Company (UKOM) is an industry governed multi-platform audience measurement in partnership with Comscore.
UKOM’s objective is to set and oversee the delivery of a credible industry standard for digital audience measurement. That means quantifying audiences in terms of people, not browsers or machines.
UK Digital Marketing Overview March 2015 Download Now