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How to Avoid the Creep Factor with IoT Technology?

Last week Comscore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as loc...

Lessons Learned in Digital Advertising: From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-ta...