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Proving the Value of Online Advertising in Ireland

During this presentation Don evaluates the branding impact of display advertising in Ireland using campaigns from Renault, 48 Months and IKEA as examples.

An Average Monday in the UK: PCs for Lunch, Tablets for Dinner

In today’s multi-platform environment many people consume content on the go using different devices throughout the day. Looking at the share of device page traffic on a typical work day in the UK, we...