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The Power of Like Europe: How Social Marketing Works for Retail Brands

The Power of Like Europe is based on a collaboration between Comscore and Facebook and is a follow-up to the original Power of Like study conducted in the US in May 2011 and Power of Like 2, published...

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry.