26 de marzo, 2012 - Evento: comScore Whitepaper

Changing How the World Sees Digital Advertising

Senior Vice President, Marketing & Insights
Anne Hunter
Senior Vice President
Linda Abraham

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served, or gross, impressions, which are currently the established currency for online ad measurement. Ideally, this research will help to promote the broad adoption of new standard measures that reflect the true delivery of a campaign and generate greater visibility and transparency across the industry and across media

vCE Logos

Productos Relacionados

    Ad Metrix

    comScore Ad Metrix® ofrece inteligencia competitiva para rastrear publicidad gráfica, hacer informes sobre indicadores claves basados en personas y revelar perspectivas...
    Sepa más

    vCE 2.0

    validated Campaign Essentials (vCE) es una solución para validar la entrega de anuncios y audiencia que provee información en tiempo real para mejorar el resultado de las...
    Sepa más