- 19 de octubre, 2016

Indonesia’s Digital & Mobile Audience Measurement Gameplan

With the appointment of Comscore by the Indonesian Digital Measurement Consortium (IDMC) as the approved online audience measurement partner for Indonesia, mobile measurement will be an important part of upcoming development. Joe Nguyen, Comscore Senior Vice President, Asia Pacific, provided an overall view of how mobile fits within the larger digital measurement. He also presented an overview of the Indonesia digital landscape based on recent studies.