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Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all ap...

Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...

In this presentation, Comscore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize...