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Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, Comscore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements.

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relati...

Over the past several years, Comscore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the...