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"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

As the media landscape has grown more complex and fragmented, the need for a radically new approach to cross-platform audience measurement has never been more urgent.

OTT Breaks Out of Its Netflix Shell

The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top...