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BT Group Overtakes BSkyB as Top UK Display Advertiser

In 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly double the am...

Changing How the World Sees Digital Advertising

This presentation reviews the results of our latest research around ad viewability and concludes with a comprehensive review of how to best measure digital advertising effectiveness based on lessons l...