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The Rise of India’s Digital Consumer and What it Means for the Future

India is one of the fastest growing digital markets in the world. With an Internet population that has surged 38 percent in the past year and people spending more time online than ever before, the ris...

Digital Scarcity Improves the Economics of Online Advertising

Comscore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose...