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Audience Targeting Validation: Are Your Ads Reaching the Intended Audience?

Comscore and eXelate discuss key findings from their recent collaboration on audience segment verification. Steve Dennen, Comscore Vice President will introduce the Segment Validation offering and eX...

Apple iOS Accounts for Majority of Non-Computer Traffic in the US

In August 2011, the iOS platform accounted for more than half (58.5%) of the share of total non-computer Internet traffic measured through browser-based page views in the U.S, with the iPad’s dominanc...