Stereotypes in Advertising: A help or a hindrance
Meet the Global Team: Senior Account Manager, Laurel Dunne in London
Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagemen...
Estée Lauder’s digital excellence team was tasked with helping the iconic cosmetics maker increase its brand awareness on social media and providing best practices across its portfolio of global beaut...
UK Digital Market Overview - Q2 2019
WTF is Influence Anyway?
Top 5 News/Information sites on India general election results day
The 2019 Indian general election was held in seven phases from 11 April to 19 May 2019, with the results released on 23 May 2019. Analysing the top sites in the News/Information category based on diff...
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
Understanding and Impacting the Consumer Journey with TripAdvisor
AI Versus the Meme
Media and Advertising: The Past, Present and Future
The Changing State of Privacy
What’s New in Digital for Canadian Financial Marketers