Ad Industry Reacts to New Online Media Planning Tools
State of the Global Internet - With a Focus on Asia
e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
The 2nd Annual e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry (2008 Release).
The Wizard of Oz had it right…
Taking the Online Video Trend Offline
WidgetWebExpo — A Year Later
Last week, I spoke at a widget conference, WidgetWebExpo. The prior (and only other) time I’ve spoken at a conference on this topic was a year ago. At that time, widgets were just starting to get legs...
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Great China Trip!
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated
The Internet Goes Green