Branded Content Marketing
Chile: Fiestas Patrias en Social Media
The Future of Addressable TV
Addressable TV advertising is quickly becoming a vital part of the media mix because of its capability to help advertisers target customized TV ads at individual households based on known data charact...
Comscore and Inscape: Insights from IAB NewFronts West 2019
Marcas de telecomunicaciones con mayor presencia en redes sociales de Chile
Disney's Growing Dominance in Hollywood
Comscore's Senior Media Analyst Paul Dergarabedian appears on CBC News' The Nation to discuss Disney’s growing dominance in Hollywood and how its competitors are responding.
What's Your Data Personality
Recursos digitales que se pueden taggear
Branded Content & Influencers
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
AI Versus the Meme
Media and Advertising: The Past, Present and Future
Los medios y la publicidad. Pasado, presente y futuro