Pioneering the Next Frontier in Programmatic
Measuring and Optimizing Programmatic KPIs
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...
Balancing Contextual and Audience Targeting
Activating Comscore Segments for Improved ROI
AI Versus the Meme
Our Director of Data Science, Sarthak Dasadia Ph.D. unpacks the challenges of using Artificial Intelligence to analyze social data. It says something about the Shareablee community that no other sessi...
Media and Advertising: The Past, Present and Future
Los medios y la publicidad. Pasado, presente y futuro
The Changing State of Privacy
Buenas Prácticas
WTF Is Influence?
Estrategias de branded content y el potencial de los influencers
Más allá de los titulares: Desempaquetando narrativas comunes en medios y p...
Argentina: Marketing Político en Redes Sociales
Fusión de Datos Multiplataforma EGM-Comscore Plan Metrix
Shareablee INTERACT summit featuring Frank Kavilanz
Branded Content: Industria Alimentaria en Colombia
Why cross-platform measurement is crucial to success