¿Qué es el targeting contextual?
Especial aniversario: Los aprendizajes de Comscore Talks
Mercado Ads: el marketplace, un nuevo medio
Juan Lavista y Leónidas Rojas conversan sobre qué es Mercado Ads, cómo funciona y la manera en que pueden obtener datos e insights en tiempo real real sobre el comportamiento de los internautas.
IAB State of Data Town Hall: Measurement
La transformación digital de Kimberly-Clark
Comscore and LiveRamp Partner For Reliable TV Information
Comscore is seeking a “holistic view” of audience behavior because newly “thrifty” advertisers are demanding accurate data on the effectiveness of ad spend.
INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Con...
Consumo de medios durante la pandemia de coronavirus
Why cross-platform measurement is crucial to success
How local agencies and stations use advanced audiences to drive impact
Why scale is crucial for reliable local market measurement
The Future of CTV Advertising Panel
Advanced TV Targeting Early In A Mega Trend
Millennials going mobile
Futuro Digital Perú 2013
Linda Abraham about global digital trends