Using flexible measurement and attribution methods, Brand Survey Lift provides marketers, agencies and media companies with insight into a campaign’s ability to drive lifts in key branding metrics, such as awareness, favorability and purchase intent.
Advanced Attribution Methods
- Determine the most effective media allocations and ensure results are truly cross-platforms.
- Optimize campaign strategy by evaluating the lift contribution of networks, publishers, placements and creatives.
- Build stronger cross-platform campaigns by applying learnings over time to continue to improve campaign outcomes and ROI.
- Prove the value of your site or network of sites and grow revenue by demonstrating the ability to drive strong branding results.
- Encourage bundled, multi-media sales by demonstrating the relative and holistic effectiveness of your various media channels.
- Better package inventory based on its ability to generate specific branding effects across platforms.