Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand

H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action. 
Comscore Predictive Audiences drove significantly lower CPA compared to both the behavioral audience segment based on cookies and a competitor contextual segment.
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74%
Lower
CPA compared to auto behavioral audience
34%
Lower
CPA compared to auto contextual segment