Introducing Expanded Mobile and Multi-Platform Measurement in Malaysia with Mobile Consumer Panel Data
This presentation, by our Senior Vice President, Asia Pacific, Joe Nguyen, and Vice President, Southeast Asia, Jonah Ken Tan, follows the announcement of major upgrades to multi-platform and mobile measurement in Malaysia, with the introduction of mobile consumer panel data.
Key topics in the presentation include:
- The state of digital in Malaysia
- Introduction of enhanced Mobile Metrix and MMX Multi-Platform in Malaysia with mobile consumer panel data