Despite Utah not having its own NFL franchise, Salt Lake City residents are still clearly invested in this year’s football season.
All five of the top broadcast series this week involved NFL coverage, with NBC Sunday Night Football on KSL (NBC) earning the top position. This Sunday night matchup between the Buffalo Bills and New York Giants earned a live household rating of 18.3 and an average audience of approximately 142.4K. KSL (NBC) translated this success to our broadcast network ranking as well, with the network earning the number one position thanks to a live household rating of 2.9 throughout the week.
On cable networks, Monday Night Football on ESPN earned the top position in our series ranking thanks to an average live rating of 3.2. On the network side, it was FOX News Channel that topped our list, earning an average live household rating of 1.2 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NBC SUNDAY NIGHT FTBL-SUS
KSL (NBC)
U
18.3
142.4K
2
NBC SUNDAY NIGHT FOOTBALL
15.2
118.6K
3
NFL on FOX Fill
KTSU (FOX)
14.6
113.7K
4
NFL on FOX Post Gun
14.1
109.7K
5
NFL on FOX National
13.9
108.4K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Salt Lake City, UT Market, Week of Oct. 9-15, 2023, US.
Network:
Monday Night Football
ESPN
M
3.2
24.5K
S
2.7
20.7K
2.0
15.2K
MLB DIVISION SERIES
TBS (Turner Broadcasting Station)
M, W, R
1.8
14.0K
Monday Night Kickoff
1.7
13.4K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Salt Lake City, UT Market, Week of Oct. 9-15, 2023, US.
Network Detail
Network Performance
2.9
22.4K
KUTV (CBS)
2.8
21.8K
JSTU (FOX)
21.7K
KTVX (ABC)
1.5
11.7K
KJZZ (Independent (Broadcast))
0.8
5.8K
FNC (FOX News Channel)
1.2
9.3K
0.6
4.7K
CNN
0.5
3.7K
TBS (Turner Broadcasting System)
0.4
2.9K
MSNBC
0.3
2.5K
Demographics:
Interests & Habits:
Age: 55+
AT&T, Verizon or T-Mobile Customer
Household: No Children Present
College Football Fan
Education: College or Graduate School
Golf Enthusiast
Source: Comscore TV, Preliminary Data, Oct. 9-15, 2023, US.
Total Actions (FB, X, IG)
# of Posts
KSL 5 TV
91.1K
373
KUTV 2Newsws
86.5K
464
Fox 13 News Salt City
62.1K
244
KTVX - ABC4 Utah
36.4K
400
KULX - Telemundo Utah
5.1K
441
Source: Comscore Social, PowerRankings, Oct. 9-15, 2023, US.*Disclaimer: Data Pulled 10/24/2023; All preliminary data should be used for directional purposes only