- 6 abril, 2023

Local Market Preview: San Diego, CA

Mar. 27 - Apr. 2, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights

San Diego State University's national semifinal victory in the Final Four made for an electrifying weekend for both the students and residents of San Diego. Get a sneak peek at the weekend viewership for SDSU’s Final Four game below.

Fans and local residents alike tuned in to support the Aztecs on Saturday, as nearly 1 in 4 households in San Diego watched their local university take down the Florida Atlantic University Owl’s with their game winning buzzer-beater on CBS. The viewership was even higher amongst those watching TV at game-time, with a share of over 50%.

Stay tuned for the full blog this upcoming Monday, April 10th, 2023!

***Disclaimer: All preliminary data should be used for directional purposes only.
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Diego, CA Market, Week of 3/27 - 4/2, 2023.