It was all about football this week in the Detroit, MI market. Despite resulting in a loss, Sundays game between the Detroit Lions versus the Seattle Seahawks generated some strong viewership on the broadcast side. The game itself on WJBK (FOX) drove an impressive 32.3 live household rating, with nearly 1 in 3 households in the market tuning in. This strong viewership of the game coverage yielded strong results for the FOX affiliate as a whole this week, earning WJBK (FOX) the number one spot in the broadcast network ranking as well with an average live household rating of 3.8.
On the cable side, college football coverage drove strong ratings as well. Saturday’s game on the BTN (Big Ten Network) earned the title of number one series of the week, driving an average household rating of 10.8. However, in this week’s cable network ranking it was FNC (FOX News Channel) that earned the top spot with an average live household rating of 1.0.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
NFL on FOX Single
NFL on FOX Bonus
FOX NFL Sunday Pregame
NFL on FOX Post Gun
FOX NFL Prekick
Note: Local broadcast series only; All syndicated programs & national news omittedSource: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
BTN (Big Ten Network)
Monday Night Football
Monday Night Kickoff
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.
Average Audience (TVs)
FNC (FOX News Channel)
HGTV (HGTV: Home & Garden Television)
Interests & Habits:
Residence: Rents Home
NFL & College Football Fan
Household: High School Graduate
Recreational Kayaking & Canoeing
Source: Comscore TV, Preliminary Data, Sept. 11-17, 2023, US.
Total Actions (FB, X, IG)
# of Posts
WDIV Local 4 / ClickOnDetroit
WXYZ-TV Channel 7
FOX 2 Detroit
WWJ Newsradio 950
Source: Comscore Social, PowerRankings, Sept. 11-17, 2023, US.*Disclaimer: Data Pulled 9/26/2023; All preliminary data should be used for directional purposes only