Creating Meaningful Experiences for Diverse Audiences

Featuring: Kellie Specter, Chief Marketing and Engagement Officer at The WNET Group/ Adjunct Professor, Fordham University

Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Kellie Specter shares how she keeps her team motivated to innovate and keep experimenting with new marketing concepts. She feels that even when an idea doesn't work, it's not a failure because it opens another chance to succeed.

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