LiveRamp's first worldwide virtual marketing conference allows attendees to "travel" safely around the globe to hear content from marketing leaders in the U.S., U.K., E.U. and APac. The agenda will feature sessions delivered in English, French, German, Italian, Japanese, Mandarin and Spanish.
Both marketers and inventory sellers cannot afford to stick with the status quo of TV measurement, yet fully embracing new cross-screen measurement solutions remains challenging. Panelists will discuss how we can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.