The introduction of the new clusters allows subscribers of Comscore’s digital audience measurement solutions to expand their access to gain a deeper understanding of digital audiences based on location within India.
The release of state clusters unlocks new opportunities for publishers, advertisers and agencies, with users now having the ability to segment consumers based on their location in 16 states across India. As a result, subscribers will be able to tailor their audience insights to match the customer locations a brand or product aims to reach.
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In this webinar Comscore’s Ramanujam Pobbisetty and Viren Vijayashankar will discuss the new clusters and explain how subscribers of Comscore’s digital audience measurement solutions can benefit from them.
Key questions answered in this webinar include: