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As the competitive media landscape in 2023 intensifies, Comscore shares its full wrap of 2022 from our holistic view of Canadian digital, social, advertising, and gaming consumers to better understand audience insights in Canada and from a global perspective.

Join Comscore's Bryan Segal for a live webinar looking back at 2022 habits and trends in the ever-evolving Canadian digital landscape. In our time together we will focus in on industries such as Retail, Travel and Gaming. We will also be looking to understand how Canadians engaged with social and video content across platforms. This view into audience behaviour will give brands, agencies, and publishers actionable insights for the year ahead.

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Year in Review 2022: Oh Canada!

4 abril : 14:00 - 15:00
Bryan Segal
Bryan Segal
Senior Vice President, Commercial

Key insights include:

  • What content are Canadians engaging with?
  • What shifts have been seen in particular industries such as Retail, CPG, Banking, Travel and Gaming
  • Video consumption by platform
  • Longer Term Impact of Covid on Content Consumption
  • What brands are Canadians engaging with on Social Media?
  • What incremental reach can that social audience drive?
  • A look ahead to 2023 & beyond