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Now 100 percent virtual, ARF AudiencexScience will provide a multi-dimensional perspective on the industry’s challenges and opportunities, as well as the impacts of the COVID-19 crisis on measurement and growth.
Industry POV with Comscore
23 Setembro
: 11:55
- 12:10
ET
Bill Livek
Chief Executive Officer & Executive Vice Chairman
Bill Livek, CEO and Executive Vice Chairman of Comscore, joins Scott McDonald, President & CEO of ARF to share his perspective on the rapidly evolving media landscape, and discuss why he believes TV will never be the same – and neither will its currency.
Limited Interruption
23 Setembro
: 13:00
- 13:30
Jeff Boehme
TV & Cross Platform Research, Comscore – Certified CES Industry Analyst
Improving both the program and ad environments.