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This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in Germany by Mike Read, Kirby Winfield and Peter Bernschneider. In addition to digital trends in Europe and Germany it discusses the importance of ad validation in the digital world and how Comscore's vCE can help the media industry.
The presentation includes the results of the European Charter Study in which 100 million ad impressions of Kellogg’s, Nivea and Telefonica on more than 51,000 Publisher Sites were analyzed.