- 28 Outubro, 2016
Everything You Need to Know about Video Advertising
Video advertising and brand placement have become increasingly important in brand marketing. However, do you know:
- In which programs is your ad being placed? In which position? With which other brands?
- How effective is your brand placement? How many exposure opportunities are there? What is the frequency? Who is the audience?
- For a specific program genre, how do you effectively split your advertising budget between TV and OTV?