- 29 julho, 2022

Leveraging New Instagram Reels Analytics to Win Hearts

Danan Ren
Danan Ren
SVP, Client Insights & GTM Enablement
Comscore
Jo O'Donoghue
Jo O'Donoghue
VP, Product Design
Comscore

New Instagram Reels analytics have landed! How can brands and publishers action Comscore's always-on measurement of Instagram Reels, TikTok, and other short form video to create a best-in-class video strategy that attracts new audiences?

Within this webinar Danan Ren, VP, Client Insights and Jo O’Donoghue, VP, Product Design taught best practices based on data-driven insights.

Key insights covered:

  • Why it is crucial for brands and publishers to get ahead of Instagram Reels
  • Top tips for Reels and TikTok strategy from an analysis of top performing short form video content
  • How always-on insights from Comscore social measurement make it easy to curate and optimize your brand’s strategy to maximize engagement