- 23 fevereiro, 2022

Social Media Tune-Up: Best Practices in 2022

Danan Ren
Danan Ren
SVP, Client Insights & GTM Enablement
Comscore
Jason Clough
Jason Clough
Senior Director, Partnerships & Insights
Comscore

In this presentation, we shared how advertisers, brands, and media planners can gain an unmatched understanding of consumer engagement and reach across social channels and earn the potential dollars that flow from unlocking desirable audiences on social media.

We explore how Comscore’s recent acquisition of Shareablee completes the picture of traditional digital and social measurement for our clients, empowering advertisers to tell their stories in new ways.

Key topics covered:

  • The why and how of accounting for social in your media plans
  • How Fortune 100 companies have leveraged social insights to win
  • How to sign up for a free dashboard customized to your company

Explore our suite of social media products to gain a true view of audiences, inform cross-platform planning, and evaluate campaign effectiveness here.