1 Dezembro, 2022

State of Social Media in India

Tania Yuki
Tania Yuki
Chief Marketing Officer
Comscore

Online services across a wide range of categories have been growing and in India 96% of all internet users also accessed social media in 2022. The importance of social media within India’s digital landscape is shaping a new era of businesses. During our India INTERACT event, Comscore’s CMO and ESVP, Tania Yuki, revealed and analyzed the current State of Social Media in India.

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We do so by answering questions such as:

  • What are the top social media apps in India?
  • What is the size of the audience: SOCIAL MEDIA VS TOTAL INTERNET?
  • How do consumers in India access social media?
  • What is the demographic profile of social media users in India?
  • Who are the top influencers in India?

Total Digital

O Comscore Total Digital entrega uma inteligência digital completa na web, em dispositivos móveis e em redes sociais com uma interface intuitiva e sempre conectada.

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India INTERACT

Check out all the Highlights and Recordings from India INTERACT 2022 here.