- 10 Maio, 2023

As worlds collide: impact and effectiveness in advertising to Gen Z

Danan Ren
Danan Ren
Senior Vice President, Client Insights

Is it an ad or influence? Is it long form or short form? Can we even tell the difference anymore as content and formats are smashed together and campaigns collide.

Danan delivered a presentation at the 2023 IAB Newsfronts on the emerging digital consumer to help advertisers cut through the clutter so Gen Z consumers pay attention and hang on.

Total Digital

O Comscore Total Digital entrega uma inteligência digital completa na web, em dispositivos móveis e em redes sociais com uma interface intuitiva e sempre conectada.

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