Comscore Appoints Wolf Allisat as Executive Vice President for International Markets

Proven Digital Measurement Veteran to Lead Comscore’s Expansion Efforts

RESTON, VA, September 15, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Wolf Allisat is joining the Comscore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing Comscore’s international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions.

Mr. Allisat joins Comscore from Omniture (recently acquired by Adobe Systems) where he served as Managing Director, EMEA. During his six-year tenure there, Mr. Allisat oversaw the European expansion of Omniture’s web analytics platform from the ground up as the first international employee, growing the European business to more than 1,100 customers and 200 employees.

Mr. Allisat previously served as Director of Sales at digiMine, Inc., a data mining and analytics company (now AudienceScience), where he was responsible for significant revenue growth on the East Coast of the U.S., as well as Europe, working with customers such as Ford Motor Company, American Express,, and the U.K. Government. Prior to that, he served as Business Development Manager, EMEA, for Lucent Technologies and as Senior Management Consultant for Andersen Consulting (now Accenture).

A frequent speaker at industry conferences, Mr. Allisat holds a Masters Degree in Business Administration from the University of Saarland, Germany. He is a fluent speaker of German, Spanish and English.

“We are excited to welcome Wolf Allisat to Comscore to lead Comscore’s international expansion efforts,” said Dr. Magid Abraham, Comscore President & CEO. “Throughout his career, Wolf has been very successful in pursuing and winning new business in international markets and has a firm grasp of the unique challenges and opportunities in these regions. His experience and expertise with server-side digital business analytics make him especially well suited to lead Comscore’s global expansion of its Unified Digital Measurement platform.”

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

Cautionary Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the impact of Mr. Allisat’s leadership and abilities on Comscore’s future performance. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s reliance on key members of its management team. For a detailed discussion of this and other risk factors, please refer to Comscore’s Quarterly Report on Form 10-Q for the period ended June 30, 2010, Comscore’s Annual Report on Form 10-K for the period ended December 31, 2009 and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (

Stockholders of Comscore are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Andrew Lipsman
Comscore, Inc.
+1 312 775 6510