First Ever $7 Billion Online Spending Week Brings Holiday Season Spending to $35 Billion, Up 13 Percent vs. Year Ago
Free Shipping Promotions in Final Week Before Christmas Promise Late-Season Boost to Holiday Season Growth Rates Following Post-Cyber Monday Lull
RESTON, VA, December 19, 2012 – Comscore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 46 days of the November–December 2012 holiday season. For the holiday season-to-date $35 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week achieved record-setting levels of online spending, eclipsing $7 billion in sales for the first time ever. Four individual days surpassed $1 billion in spending, led by Green Monday at $1.275 billion.
2012 Holiday Season To Date vs. Corresponding Days* in 2011
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: Comscore, Inc.
|November 1-December 16||$31,067||$35,004||13%|
|Thanksgiving Day (Nov. 22)||$479||$633||32%|
|Black Friday (Nov. 23)||$816||$1,042||28%|
|Thanksgiving Weekend (Nov. 24-25)||$1,031||$1,187||15%|
|Cyber Monday (Nov. 26)||$1,251||$1,465||17%|
|Week of Dec. 10-16||$6,286||$7,019||12%|
*Corresponding days based on corresponding shopping days (November 3 thru December 18, 2011)
“We expected this past week to be record-setting and it clearly was, with an impressive spending total of more than $7 billion – an average of more than $1 billion in spending per day,” said Comscore chairman Gian Fulgoni. “This current week, which kicked off with Free Shipping Day on Monday the 17th, will be critical in making up some ground on a season-to-date growth rate that remains below initial expectations at 13 percent following a prolonged post-Cyber Monday lull. With many retailers extending their free shipping offers into Tuesday and Wednesday of this week, we just may see the sort of late-season jolt needed to push growth rates back into the mid-teens.”
Weekly Online Holiday Retail Sales
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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