Year-over-year small business credit card application volume shrunk 41% in Q2 2020, but increased search activity signals renewed hope for the second half of 2020
RESTON, Va., Sept. 17, 2020 - New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found indications that interest from small businesses in small business credit cards may be rebounding after a loss in momentum in the first half of 2020.
Using insights from the Comscore Small Business Credit Card Benchmarker, which leverages panel data to produce granular and actionable insights to understand emerging trends in the industry landscape, Comscore’s “The COVID-19 Impact on Small Business Credit Card Applications in 2020” whitepaper examines how small business credit card application and research cycles have trended before and during the COVID-19 era and what changing consumer behaviors and potential future trends mean for small business credit card issuers.
Key findings include:
To read the full findings of this research, download the The COVID-19 Impact on Small Business Credit Card Applications in 2020 whitepaper. To learn more about how Comscore can help with insights into the small business credit card landscape, please contact us.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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Leia nossas atualizações sobre as mudanças nas tendências de consumo e o seu impacto nos setores de publicidade e mídia em comscore.com/por/Insights/Coronavirus.
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